Audience Research: Summation

Audience Research Summation

In my audience research I have found that audiences are more likely to consume content that is easily accessible and always available. My focus group showed that Spotify, a streaming platform, was my target audiences favourite way of accessing music which suggest that music videos need to be as accessible as apps such as Spotify to attract the target audience. My research also showed how important social media is for advertising and sharing content, this means as well as making a website for my artist I will also produce a social media account as it is a vital part of the music industry nowadays.

My focus group also helped to identify the most important factors in a music video for my target audience; narrative and performance, costumes, and a relationship between the lyrics and the visuals. This means I will focus more on including these aspects in my video to appeal to the target audience. However, my research also showed that my target audience of 16-25 year olds only sometimes watch music videos. This suggests I need to make my music video stand out and engage my audience through a range of platforms to convince them to watch the music video.