Revision of Pitch

Revision of Pitch

• I aim to create a colourful and vibrant music video with a focus on performance and costumes rather than a complete narrative structure for 'Just a Girl' by No Doubt https://www.youtube.com/watch?v=PHzOOQfhPFg, and a website for the fictional band that has a clear sense of branding across the two aspects of media through photos and moving image from the music video shoot and maintaining the vibrant style across the website for a socially conscious audience of 16-25 year olds in the middle to upmarket demographic.
• I intend to target my audience through intertextual references to pop culture from nowadays and throughout their lifetime. This will help to engage my audience more and create a reality within my music video.
• I also aim for the music video to appeal to men as well although they may believe it is for women as it is a protest against the patriarchy however the ideology is equality and I will include feminist men within the video to make it clear that it is a protest against those who undermine women because of their sex not anyone who is not a woman.
• My research suggested there should be more of a relationship between lyrics and visuals throughout the music video, I will achieve this by selecting parts of the song to be clearly represented within the footage either through actions or costume.
• The website will contain a homepage, video page, news, online store, easter eggs for fans to find and pop ups encouraging audience interaction. There will be a clear branding across all platforms to show media convergence but with a simple easy to navigate layout.